A responsive website is the one which makes use of a responsive web design while developing the website. Whereas a responsive web design is an approach of web design aimed at providing an optimal viewing experience that means the ease of panning, resizing and scrolling a website on any type of computing device. A responsive website can be opened on a wide range of devices covering computers, laptops, tablet computers, mobile phones and others.
With advancement in technology, an individual can access internet on his/her mobile that is not possible a few years ago. That’s why most of the websites are designed using a responsive web design. Some people called a responsive website with the name of a mobile compatible website.
For a responsive website, a device does not matter as the pages of the website takes the size of screen according to the device. One can easily fill in a form or can checkout through an online store irrespective of using any device, it can a mobile phone, a tablet computer, a smart television, or desktop computer. This is the one of the major advantage of a responsive website.
If your website is not designed using a responsive web design, then you have to design two different websites for mobile and desktop users. Whereas for a website that is designed using a responsive design, there is no need of designing two sites. A single website can do the job for both mobile and desktop users. Two websites require more money than a single website, so a responsive website is saves money and is cost effective.
Need to publish content only once
If you have multiple websites for different devices, then it is quite difficult to publish content on all the websites. A responsive website is having different layouts and if you are making any changes like publishing content that change will be implemented across all devices instantly.
Increase sales and conversion rates
A responsive website increases the sales and has better conversion rates. If a website has a responsive web design, then mobile and tablet users can also easily access that site that increases the visitors to a particular website. More number of visitors results in more sales. A responsive website breaks all the barriers that some websites are posing like functionality, performance and consistent look.
Recommended by Search Engines
Most of the search engines recommend a responsive web design for a website. Responsive websites have one URL and the same HTML for all types of devices. This thing makes it easy for search engines like Google to crawl, index and organize content more easily and efficiently.