If you examine again as a result of more mature information on lookup motor optimization (SEO), this sort of as information from four-five many years back, you will likely discover that search term density played a essential position in how a site ranked in the lookup engines. In circumstance you are unfamiliar with the term, “search term density” refers to the ratio of your goal keywords and phrases to the rest of the text on a webpage. For example, a search term density of five% meant that five% of all the text on a presented site ended up your goal keywords and phrases for that site.
Webmasters and SEO’s (myself involved) would invest a wonderful offer of time examining pages hoping to decide the excellent search term density that would send out our pages to the leading of the lookup engines. Each individual motor had their “sweet spot” when it came to search term density. If you could uncover that sweet spot, you ended up golden.
Sadly, all those times are gone. So substantially of a pages rating right now is decided by Significantly much more than search term density. Variables this sort of as hyperlink reputation, hyperlink status, LSI (latent semantic indexing), supporting phrases, etc. all player a position in a single way or a different and to a single extent or a different in the rating of a site. There are so lots of other factors in enjoy that it is not unheard of for pages to rank really superior for a term that is not even on the site presented the suitable combine of other things.
So, does this suggest search term density is dead? Effectively, to some extent yes. Search phrase density continue to performs a part in how a site ranks, it is only that it is nowhere close to as critical a part as it was four-five many years back. In other text, if all other issues are equal, the site that has the search term on it, will outrank a site that isn’t going to, but just because a site has a superior search term density does not suggest it is going to rank well in the engines.
When building pages with seo in intellect right now, I commonly shoot for a search term density any place from three-15%. The density will commonly count on the amount of money of text on a site. I don’t’ sweat it. I want the site to examine by natural means. I also make an energy to involve other “supporting” phrases in the site this sort of as synonyms and other text or phrases you would hope to uncover on a site with the search term I am focusing on. This is getting to be much more and much more critical, but I’ll cover that much more in a different report.
See you at the leading!