Domain Title – Your area name must be brandable (illustration: Google, Amazon, Yahoo!, and many others.), uncomplicated to say, and even less complicated to keep in mind. Don’t be concerned far too much about stuffing keywords and phrases into your area name. Keyword phrases in area names no longer have the punch they used to.
www or not www – The selection is yours, http://www.mysite.com/ or http://mysite.com/, decide on one and stick with it. I endorse employing the www due to the fact the fundamental Joe Schmoe Net server tends to form in www, anyway.
Very simple Style and design – Don’t reinvent the wheel. If your style is sophisticated, probabilities are it will hinder your visitors’ potential to navigate and look at the internet site additionally it will gradual down advancement. The less difficult the greater.
Don’t build directories further more than a few stages down from the root listing – The nearer internet pages are to the property site in the listing composition the greater. Continue to keep items organized but never overorganize. If you have one file or sub-listing in a listing there must be a Really legitimate purpose.
File/Listing Names Using Keyword phrases – Your filenames and listing names must have keywords and phrases. If your site is about Idaho potatoes then the filename must be idaho-potatoes.
Static URLs – Static URLs are URLs that are not dynamically created. A static URL seems like http://www.mysite.com/listing/file-name.html and dynamic URLs glimpse like http://www.mysite.com/index.html?site-name=. You can make dynamic URLs spiderable by look for engines but it truly is a good deal less complicated to get items indexed with static URLs.
Think Smaller – The smaller your Net internet pages are, the quicker they load. A single site must be much less than 15K (unless of course certainly required) and the complete site together with graphics must be much less than 50K (unless of course certainly required). Remember, not everyone is on a significant-velocity Internet relationship there are even now people without having a 56K modem.
Hyphens – Use hyphens ( – ) and not underscores ( _ ) to separate words and phrases in listing and file names. Most look for engines parse a hyphen like a reader would parse a place. Using underscores makes what_would_you_do glimpse like whatwouldyoudo to most look for engines. You must definitely separate words and phrases in your URLs.
Navigation on Just about every Website page – You must location constant navigation on each site of your Net internet site. Your navigation must connection to the key sections of your Net internet site. It would also make sense for each site on your Net internet site to connection back to the property site.
Web page Map – You must build a internet site map that hyperlinks to the key sections and sub-sections of your Net internet site. The internet site map must be linked to from your Net site’s property site at the extremely the very least. Preferably the internet site map must be linked to from each site. Suggest file names for your internet site map are “sitemap.html” or “internet site-map.html.”
Title – The title of the site must be used in the TITLE tag and at the prime of each site. The title must be search term abundant (containing a max of seven to ten words and phrases) and descriptive.
Description META Tag – Some people say META tags are dead but some look for engines will really use them beneath a internet pages title on look for motor result internet pages (SERPs). Use no more than a hundred and fifty figures together with spaces and punctuation. Your description must be a search term abundant, total sentence.
Search term META Tag – A listing of keywords and phrases that show up in the site. Use a place to separate keywords and phrases (not a comma). Arrange keywords and phrases how they would be searched for or as shut to a total sentence as probable. This tag is fundamentally dead but by developing it when you build the site it makes it possible for you to arrive back eons afterwards and notice what keywords and phrases you ended up precisely targetting. If the search term will not show up at the very least twice in the site then it shouldn’t go in the Search term META Tag. Also, attempt to restrict the quantity of whole keywords and phrases to beneath twenty.
Robots META Tag – Some look for motor crawlers abide by the Robots META Tag. This provides you some manage in excess of what appears in a look for motor and what will not. This isn’t an vital component of look for motor optimization but it will not damage to increase it in.
Heading Tags – Heading tags must be used wherever probable and must be structured appropriately (H1, H2, H3, H4, H5, H6). You shouldn’t start a site with an H2 tag. If H1 by default is far too major then use CSS to design and style it correctly. Remember that most look for engines like to see a heading tag then text or graphics not H1 adopted immediately by H2.
TITLE Attribute – Use the A HREF TITLE attribute (illustration: ). The TITLE attribute improves usability/accessibility. Be absolutely sure to involve keywords and phrases as you see in shape but keep in mind it must explain to your site visitors in which they will go when they click on the connection.
ALT Tags – Just about every graphic must have an ALT tag. Use a search term abundant description of what the graphic is. If the graphic is made up of text use the text in the graphic. This is also a usability/accessibility tool.
Far more text than HTML – A site must have more text content than markup language.
Anchor Text – Anchor text is the text used to connection to a site. Using keywords and phrases in anchor text is a extremely very good notion and will make improvements to a page’s general performance in SERPs.
Use Text Back links, Not Pictures – If you are heading to connection to a little something use text. Text in pictures can’t be study by look for engines. The only time this rule will not apply is when you are linking to a little something with a nicely recognized emblem. Even then it truly is even now greater to use a text connection. If you must use an graphic as a connection then make absolutely sure you give it a very good ALT tag.
Gobs of Content – The more content, the greater. Having internet pages on internet pages of authentic, applicable content is the most effective type of look for motor optimization.
Incorporate New Content Often – If you can increase a new site of content each day then your internet site will keep new and give look for motor crawlers a purpose to preserve coming back day in and day out.
Search term Density – This is a touchy subject matter among the Net developers and look for motor optimizers. Some say 5% is more than adequate. Chris Small says your key keywords and phrases shouldn’t have a density of more than 30% and must be bigger than the densities of other phrases and words and phrases.
Create It, Put It On line – Your internet site must be created and in “update manner” once it truly is uploaded to your Net server. Don’t increase a site at a time to your Net server when you are first developing your Net internet site. Create your Net internet site first then upload it. Incorporate new content as desired.
Use a robots.txt File – Just about every very good crawler seems for a robots.txt file in your root listing. I would very endorse developing a legitimate robots.txt just to appease these look for engines and at the extremely the very least eliminate 404 problems from developing up in your log files.
Validation – Just about every site on your Net internet site must adhere to W3C expectations as carefully as probable. Some say site validation can enable your ranking in SERPs (the jury is even now out on that one). But, expectations compliant Net internet pages do enable with cross browser compatibility.
Link Popularity – When your Net internet site has been nicely set up, it truly is time to establish up your connection recognition. The more applicable inbound hyperlinks a Net internet site has, the greater its rankings will be.
Examine Website traffic – Study your log files normally. Make absolutely sure you are not finding website traffic you never want and finding website traffic you do want. Maintaining a pulse on your website traffic makes it possible for you to greater optimize your internet pages.
NO Tips – If it will not look ethical, then it isn’t a very good notion. If it will not enable your site visitors, then never do it.
NO FRAMES – Don’t use frames, at any time.
NO Broken Back links – Linking to internet pages that never exist is a extremely terrible point. Research engines and people alike dislike that.