A hosting reseller buys a reseller hosting plan from a hosting company and sells customized hosting packages to clients. To offer Reseller Hosting Services, you don’t need to spend on infrastructure or possess high-level technical knowledge about server maintenance. You need to understand the requirements of your clients, choose a Windows or Linux Reseller Hosting plan and start selling small packages. While the investment is not as high as compared to starting a hosting company, achieving a return on investment (ROI) requires a strategic approach to the business. In this article, we will talk about some ways in which you can earn better ROI in Reseller Hosting.
1. Start Blogging
Once you have launched your reseller brand and managed to sign-up a few clients, you need to spread the word and attract the attention of prospects. A good website and a marketing plan can help you achieve that, but blogging is a cheaper and more effective option. Blogging offers several advantages like connecting with your target audience, highlighting the USPs of the hosting services offered by you, and better SEO rankings. If your blog offers valuable information, your brand awareness might improve.
2. Initiate a Referral Program
One of the best ways to increase your reseller hosting business is by initiating a referral program. If you have some happy customers, then a referral program might get you good publicity as well as more business. A referral program allows your referring clients to earn some perks in exchange for the referrals.
3. Brand Image
In today’s times, most brands are vociferous about their services. Also, all brands market themselves and highlight the best features they have to offer. However, customers have evolved too and tend to turn towards other users to learn from their experience of the brand and decide accordingly. Therefore, it is essential to maintain a healthy brand image. Be proactive and seek reviews from your satisfied clients. Don’t ignore the negative reviews and highlight them too on your website.
4. Talk to your Clients
Digitization also brought with it a surge of social media platforms. All brands, regardless of their size, are making a constant effort to be actively present on social media platforms. In fact, people prefer brands that want to hear their opinions and are responsive to them. It shows them that the brand cares about them. Ensure that you dedicate enough time and/or resources to talk to your clients.
5. Make your website search engine-friendly
Search engines are the primary drivers of traffic to most websites. By optimizing your website for SEO, you can ensure that you receive better traffic and experience an increase in volumes too.
There is tremendous potential and benefits of the hosting reseller business since there is a scope to offer customized hosting packages that big hosting companies cannot. It is important to remember that clients come to you for solutions and good service. So, roll up your sleeves and follow the tips above to see a marked improvement in your ROI in reseller hosting.