If you read again by way of older data on search engine optimization (SEO), this sort of as data from four-five several years back, you will probable detect that key word density performed a important function in how a page ranked in the search engines. In case you are unfamiliar with the time period, “key word density” refers to the ratio of your goal key phrases to the relaxation of the text on a webpage. For example, a key word density of five% intended that five% of all the text on a presented page have been your goal key phrases for that page.
Site owners and SEO’s (myself included) would commit a fantastic offer of time analyzing internet pages trying to ascertain the great key word density that would mail our internet pages to the top of the search engines. Each and every engine had their “sweet location” when it arrived to key word density. If you could uncover that sweet location, you have been golden.
Regrettably, those people times are long gone. So a lot of a internet pages ranking nowadays is established by Far far more than key word density. Aspects this sort of as backlink attractiveness, backlink standing, LSI (latent semantic indexing), supporting phrases, and so on. all player a function in one particular way or a further and to one particular extent or a further in the ranking of a page. There are so many other factors in enjoy that it is not unheard of for internet pages to rank rather higher for a time period that is not even on the page presented the right blend of other elements.
So, does this signify key word density is dead? Perfectly, to some extent certainly. Keyword density continue to plays a portion in how a page ranks, it is just that it is nowhere around as significant a portion as it was four-five several years back. In other text, if all other things are equivalent, the page that has the key word on it, will outrank a page that will not, but just simply because a page has a higher key word density does not signify it is likely to rank perfectly in the engines.
When planning internet pages with seo in brain nowadays, I commonly shoot for a key word density any where from three-15%. The density will commonly rely on the sum of text on a page. I don’t’ sweat it. I want the page to read the natural way. I also make an exertion to incorporate other “supporting” phrases in the page this sort of as synonyms and other text or phrases you would count on to uncover on a page with the key word I am focusing on. This is turning out to be far more and far more significant, but I’ll go over that far more in a further article.
See you at the top!