Profile Of American Attire: Us Manufacturing And Strong Brand name

Profile Of American Attire: Us Manufacturing And Strong Brand name

American Attire is a vertically integrated company, distributor and retailer of non-branded essential style apparel based in Los Angeles, California, Usa. It was started as a wholesale company in 1998 and in 2003 it opened its very first retail retail store and revenue started to mature considerably. By the finish of 2009 it was functioning 281 retail merchants in 20 international locations. The enterprise proceeds to run its wholesale company, and also operates an on the net retail e-commerce website. In distinction to most other US outfits suppliers and retailers—which are inclined to outsource production to international locations with very low labor costs—all of American Apparel’s production operations are in the Los Angeles metropolitan area. The enterprise promotes the point that its items is “created in the Usa” and “sweatshop free”. Wages are therefore significantly larger than the worldwide regular and, in fact, the enterprise promises to utilize the maximum compensated apparel personnel in the world. In its place of competing on the foundation of very low wages, American Attire makes use of its US production foundation, coupled with a system of vertical integration, to supply brief response periods and larger top quality though sustaining tighter inventory control. This avoids the difficulty of currently being left with unsold stock and having to sell it off at a price cut. In addition, the enterprise is in a position to replenish shares of common variations at quick observe, and this aids it to optimize revenue. American Attire has proved productive in a market place dominated by competitors who have considerably bigger economical, advertising and marketing and other resources—such as Hole, City Outfitters, H&M, Uniqlo and Without end 21. It differentiates itself on the foundation of the in shape and top quality of its garments, the broad range of hues and variations on supply, its imaginative advertising and marketing campaigns, and its means to satisfy orders, large or modest, at quick observe. Working with its core strengths, it has increased its revenue rapidly. In 2008 on your own its retail revenue grew by sixty two%. But in 2009, hit by the US economic downturn and the worldwide economic downturn, expansion in its internet revenue was small, and its internet income declined. Even so, the enterprise remains optimistic about the upcoming, and is hoping to return to sizeable expansion in 2010.

Desk of Contents

SUMMARY

INTRODUCTION

Main STRENGTHS
In-dwelling style and design capabilities
Imaginative branding and advertising
Vertically integrated structure

Manufacturing Operations

HUMAN Sources

RETAIL Operations

WHOLESALE

On line Purchaser E-COMMERCE Web page

Fiscal General performance
US Retail
US Wholesale
Intercontinental
Canada

OUTLOOK
Opponents
Fiscal overall performance
Human means

List of tables
Desk one: American Attire: retail store expansions, 2004-09
Desk two: American Attire: economical overall performance 2004-Sep 2009
Desk three: American Attire: internet revenue by section and form of client, 2006-09

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