Reverse lookup motor optimization…what? Is that even a true matter, or just some sort of lookup motor advertising they exercise on Bizarro Planet?
Common SEO usually means practicing positive online status administration and creating guaranteed your website reaches the major of the lookup motor rankings. But reverse SEO usually means carrying out the opposite, and pushing unfavorable press and unfavorable assessments even further down the lookup results.
Use Reverse SEO when your title or brand has been defamed in the online globe, and that unfavorable assessment is displaying up at the major of the Google lookup results. Reverse SEO pushes the unfavorable webpages down in the rating, but won’t always put your web site at the major.
We have a pal who when experienced a extremely uncomfortable experience with his own lender, and blogged about the experience. For months afterward, if you were to Google the title of that lender — and it was a small 1, so it really is not like you were spoiled for choices — his article was the #1 outcome. Even now, it continue to appears in the major 10. But if the lender were to exercise a minor reverse lookup motor optimization, they could have that challenge solved in no time.
What about when shoppers are Googling your title or solutions, but your competitor’s title is displaying up at the major? Though you have to admire the other guy’s online status administration, it can be aggravating when you are advertising roses, but your competition’s tulips keep popping up rather. Though you can hope and pray that the other male goes out of organization quickly, you are much better off striving a minor reverse lookup motor optimization rather. It is really price tag successful, easier, and won’t price tag other people their livelihoods.
Research motor advertising gurus explain to us that most people will not go to the 2nd or third webpages of results. So the objective driving reverse lookup motor optimization is to drive a unfavorable assessment like that off of the initial web site, and potentially into the fourth or fifth web site.
So what are some reverse lookup motor optimization methods? What can you ETHICALLY do to make guaranteed your poor press or your competitor’s results are getting pushed farther down the lookup web site?
The largest weapon in our reverse lookup motor optimization arsenal: begin blogging. Research engines like weblogs, for the reason that they give fresh content. And the extra fresh content you have, the increased you position in the lookup motor results. Publish a new weblog article at the very least two or a few periods a week (ten periods a month).
One more reverse lookup motor optimization technique is to publish press releases stuffed with your lookup motor advertising terms. If you promote roses in Chicago, publish press releases about roses in Chicago. It assists lookup engines obtain your content useful, which boosts you up in the rankings, and pushes the other web sites down.
Leaving feedback on other web sites is another successful reverse lookup motor optimization exercise. By leaving feedback on other weblogs, discussion discussion boards, and social networks with inbound links that place to your weblog posts, you explain to the lookup engines your weblog is vital. If you obtain a weblog about taking away thorns from roses, leave useful feedback like “I wrote about five strategies to safely and securely eliminate thorns on my individual weblog,” and then link it to your weblog.
Last but not least, joining social networks is another terrific reverse lookup motor optimization process. Imagine it or not, lookup engines will even article results from Facebook, MySpace, and YouTube in their lookup results. So will not forget to involve important content (including key phrases) on these other sites, which will then begin showing up on the major lookup webpages.